What to add
- Primary and alternate logos
- Fonts and licensing notes
- Color values and accessibility rules
- Voice, tone, and messaging guidance
- Approved images, icons, and examples
- Existing guidelines or a useful reference link
Keep it current
Replace retired files and add the reason behind important rules. The brand kit should answer the repeated questions that would otherwise appear in every brief.
Existing brand or rebrand
Choose existing brand when the current system should guide the request. Choose rebrand when the identity, voice, or rules themselves are part of the work. A rebrand request still benefits from the strongest current assets because they show what is changing and what may need to remain recognizable.
Make linked material accessible
For Drive, Dropbox, Notion, Figma, and other external sources, use a sharing setting the delivery team can open. Test the link in a private browser window. Add a short note explaining which file or page is authoritative when the destination contains several versions.
Treat the brand kit as a maintained source
Remove retired logos, replace outdated type or color rules, and explain exceptions. Brand kit reminders indicate that useful context is still incomplete. Fix the missing source once rather than repeating the same explanation in every request.